The Hiya Pricing Model Explained
Hiya offers its children's vitamins through a flexible monthly subscription model, designed for convenience and to ensure a fresh supply is delivered regularly. The pricing is structured to be straightforward but has a few key components that determine your final monthly bill.
Standard Monthly Cost
For a single child's subscription to the Kids Daily Multivitamin, the regular monthly price is $30. This cost covers a 30-day supply of chewable vitamins. The initial order, however, follows a different structure.
Introductory Offer and First Month's Price
One of the most attractive aspects of the Hiya subscription is the first-month discount. New customers often receive 50% off their first order. This means that for the first month, a subscription for one child costs only $15. The first package is special, including a reusable glass bottle with stickers for personalization, which is designed to teach children healthy habits. Subsequent monthly deliveries arrive as refill pouches that can be poured into the bottle.
Discounts for Multiple Children
Families with more than one child can benefit from bulk discounts, which lower the per-child cost. For example, the price per bottle decreases when ordering for two or more kids.
- 2 Kids: ~$28 per kid per month ($56 total)
- 3 Kids: ~$25 per kid per month ($75 total)
- 4 Kids: ~$24 per kid per month ($96 total)
These prices apply to the Kids Daily Multivitamin and Probiotic. The savings are automatically applied during the checkout process.
Cost of Different Hiya Products
Hiya offers a range of supplements beyond its core multivitamin, each with its own monthly subscription price:
- Kids Daily Multivitamin: $30 per bottle
- Kids Daily Probiotic: $30 per bottle
- Kids Daily Iron+: $30 per bottle
- Kids Bedtime Essentials: $35 per bottle
- Kids Daily Greens + Superfoods: $54 per pouch
Hiya vs. Competitor Pricing: A Comparison
When considering the cost of Hiya, it's helpful to compare it with other popular kids' vitamin brands. While Hiya is often higher priced per serving than many competitors, the company highlights its clean ingredients and lack of added sugar as justification. Here is a comparison of monthly costs and features based on publicly available data:
| Feature | Hiya | First Day | SmartyPants | OLLY |
|---|---|---|---|---|
| Product Type | Chewable Tablet | Chewable Tablet | Gummy | Gummy |
| Monthly Cost (1 Kid) | ~$30 (after first month) | ~$36 (or $30.60 with subscription) | ~$20 | ~$18 |
| Key Selling Point | Zero sugar, no gummy additives | USDA Organic, no added sugar | Omegas included | Affordability, accessible |
| First Month Discount | 50% off ($15) | Variable discount for recurring delivery | None directly from brand | Variable, often store-based |
| Delivery | Monthly Subscription | Monthly or One-Time | Primarily retail | Primarily retail |
Managing Your Hiya Subscription
The Hiya subscription is designed to be flexible, allowing customers to pause, cancel, or change their delivery schedule. All orders are processed every 30 days unless a change is made.
Cancellation and Pausing
To cancel or pause your subscription, you must contact Hiya's customer service via email ([email protected]) or text message. While the company advertises easy cancellation, some users have reported challenges with the process, noting a lag between the request and the actual cancellation.
Understanding the First Order
Your initial order includes a 30-day supply and the reusable glass bottle. Subsequent monthly deliveries consist of refill pouches containing a fresh supply of vitamins. This refill model helps reduce waste by minimizing plastic and teaches children about sustainability.
The No-Refund Policy
Hiya has a non-refundable policy for subscription fees, meaning if you cancel, you will receive any outstanding product but will not be refunded for shipments not yet received. However, in some cases reported on the Better Business Bureau website, Hiya has made exceptions and issued refunds in response to specific customer service issues. For the most current and authoritative information on their subscription and policies, you should always consult the official Hiya Health website.
Conclusion: Is Hiya Worth the Monthly Cost?
The monthly cost of Hiya vitamins, which typically starts at $30 after the initial discounted first month, is a significant factor for many families. While the price is higher than many gummy alternatives, it reflects the company's commitment to a sugar-free, clean-ingredient product. The potential for bulk discounts for multiple children and the value-added reusable bottle can make the cost more manageable. Ultimately, the decision depends on whether the benefits of Hiya's formula and subscription convenience outweigh the higher price point for your family's budget and health priorities.
A summary of key cost takeaways
- Standard price: $30/month for one child's multivitamin subscription.
- Initial discount: First month is often 50% off, bringing the cost to $15.
- Bulk savings: The price per child decreases with subscriptions for multiple kids.
- Product variation: Costs vary by product, from $30 for multivitamins to $54 for the Greens + Superfoods.
- Competitor comparison: Hiya is generally more expensive than brands like SmartyPants and OLLY but offers cleaner, sugar-free ingredients.
