Is Soov Good for Hemorrhoids? A Detailed Medication Review

October 7, 2025 •

4 min read

Hemorrhoid disease is a prevalent condition, with studies indicating that up to 39% of asymptomatic individuals undergoing routine screenings have them [1.7.1]. When considering treatments, a common question is: Is Soov good for hemorrhoids? The answer depends on the specific product, as Soov offers different formulations.

Quick Summary

A specific product, SOOV IT, is designed for hemorrhoids with a dual-action formula of hydrocortisone and lidocaine to relieve inflammation and pain [1.2.1, 1.3.4]. Other Soov creams are general antiseptics.

Key Points

Specific Product Matters: Use SOOV IT for hemorrhoids, not the general SOOV antiseptic cream, as it is specifically formulated for anorectal disorders [1.2.2, 1.3.4].
Dual-Action Formula: SOOV IT contains lidocaine (anesthetic) for pain/itch relief and hydrocortisone (steroid) to reduce inflammation and swelling [1.2.1].
Symptom Relief, Not a Cure: Like most OTC treatments, SOOV IT provides temporary relief from symptoms but does not cure the underlying cause of hemorrhoids [1.2.4].
Short-Term Use Recommended: Steroid-containing creams like SOOV IT should generally not be used for more than seven days unless directed by a doctor [1.2.4, 1.5.2].
Lifestyle is Key: The most effective long-term strategy involves a high-fiber diet, ample hydration, and regular exercise to prevent constipation and straining [1.11.2].
Consult a Doctor: If you experience persistent rectal bleeding, severe pain, or if symptoms don't improve within a week, seek medical advice [1.9.2, 1.9.4].
Home Remedies Help: Sitz baths, cold compresses, and gentle hygiene can provide significant additional relief from hemorrhoid discomfort [1.8.1, 1.8.2].

Understanding Hemorrhoids and Their Symptoms

Hemorrhoids, also known as piles, are swollen veins located in the lower rectum and anus [1.11.2]. They are incredibly common, affecting a large portion of the population, with prevalence increasing between the ages of 45 to 65 [1.7.1, 1.7.4]. The condition arises from increased pressure on the veins in the pelvic and rectal area, often linked to factors like chronic constipation or diarrhea, straining during bowel movements, prolonged sitting, pregnancy, and obesity [1.11.2].

Hemorrhoids are classified into two main types:

Internal hemorrhoids develop inside the rectum and are typically painless, though they may cause bleeding [1.6.1]. They are graded on a scale from I to IV based on their degree of prolapse (protrusion) [1.6.1].
External hemorrhoids form under the skin around the anus and can be painful, especially if a blood clot (thrombosis) forms [1.7.3].

Common symptoms include painless rectal bleeding, itching, discomfort, swelling around the anus, and a feeling of a lump near the anus [1.9.2, 1.9.3].

Is Soov an Effective Treatment for Hemorrhoids?

The brand name "Soov" can be confusing, as it applies to different products with distinct purposes. While the general SOOV Cream is an antiseptic pain-relief cream for cuts, grazes, and minor burns, it also mentions helping to relieve itching and discomfort from hemorrhoids [1.3.1, 1.3.2]. Its active ingredients include antiseptics like cetrimide and chlorhexidine gluconate, along with the local anesthetic lidocaine (lignocaine) [1.3.1].

However, the product specifically formulated for hemorrhoidal relief is SOOV IT Haemorrhoid Ointment [1.2.2]. This ointment is designed as a dual-action treatment, containing:

Lidocaine (Lignocaine) 5%: A local anesthetic that numbs the area, providing rapid relief from pain and itching by blocking nerve signals in the skin [1.3.4, 1.4.5].
Hydrocortisone 0.5%: A mild corticosteroid that works as an anti-inflammatory agent, reducing swelling, redness, and irritation [1.3.4, 1.5.1].

SOOV IT's formulation makes it effective for the symptomatic relief of pain, itching, and inflammation associated with hemorrhoids and other anal disorders like anal fissures [1.2.1, 1.2.5]. The emollient base also helps to protect the skin and reduce chafing [1.2.1]. It is available without a prescription and includes an applicator for internal use [1.2.2, 1.2.4].

Comparison of Hemorrhoid Treatment Ingredients

Over-the-counter (OTC) hemorrhoid treatments use a variety of active ingredients to target different symptoms. SOOV IT combines an anesthetic and a steroid, a common and effective approach [1.4.1, 1.4.2].


Ingredient Type	Active Ingredient	Primary Function	Found in SOOV IT?
Local Anesthetics	Lidocaine, Pramoxine, Benzocaine	Numb the area to relieve pain and itching [1.5.2, 1.4.5].	Yes (Lidocaine)
Corticosteroids	Hydrocortisone	Reduce inflammation, swelling, and itching [1.5.1, 1.5.3].	Yes (Hydrocortisone)
Vasoconstrictors	Phenylephrine	Narrow blood vessels to shrink swollen tissue [1.2.3, 1.5.2].	No
Protectants	Zinc Oxide, Mineral Oil, Shark Liver Oil	Form a protective barrier to prevent irritation [1.2.3, 1.5.2].	No (but has a protective emollient base [1.2.1])
Astringents	Witch Hazel	Helps protect skin and relieve burning and irritation [1.5.2].	No

It is important to note that treatments like SOOV IT are for short-term relief (typically up to 7 days) and do not cure the underlying condition [1.2.4]. Long-term use of hydrocortisone can lead to skin thinning [1.5.2].

Lifestyle and Home-Based Hemorrhoid Management

Alongside medication, lifestyle modifications are crucial for managing and preventing hemorrhoids.

Dietary Changes:

Increase Fiber Intake: Eating more fruits, vegetables, and whole grains helps soften stool and prevent straining [1.11.2]. Aim for 25-35 grams of fiber daily [1.11.3]. Fiber supplements like psyllium can also help [1.11.2].
Stay Hydrated: Drinking 6-8 glasses of water daily helps keep stools soft [1.11.2].

Behavioral Adjustments:

Avoid Straining: Do not hold your breath or push hard during bowel movements [1.11.2].
Don't Delay: Go to the bathroom as soon as you feel the urge [1.11.1].
Limit Toilet Time: Avoid prolonged sitting on the toilet, which increases pressure on rectal veins [1.11.2].
Exercise: Regular physical activity helps prevent constipation [1.11.3].

Home Remedies for Symptom Relief:

Sitz Baths: Soaking the anal area in warm water for 15-20 minutes, several times a day (especially after bowel movements), can soothe irritation [1.8.3].
Cold Compresses: Applying an ice pack can temporarily reduce swelling and pain [1.8.2].
Gentle Cleaning: Use moist towelettes or wet toilet paper without perfume or alcohol after bowel movements [1.8.2].

When to Consult a Doctor

While many cases of hemorrhoids can be managed at home, you should see a doctor if:

Symptoms persist for more than a week despite using OTC remedies [1.9.2].
You experience rectal bleeding. While this is a common hemorrhoid symptom, it can also indicate more serious conditions [1.9.4].
The pain is severe [1.9.3].
Your stool appears black or tar-like, which could signify bleeding higher up in the digestive tract [1.9.1].
A hemorrhoid becomes prolapsed and cannot be gently pushed back in [1.9.4].

A doctor can provide an accurate diagnosis and recommend more advanced treatments if needed, such as rubber band ligation, sclerotherapy, or surgery for severe or persistent cases [1.6.2, 1.9.1].

Conclusion

To answer the question, "Is Soov good for hemorrhoids?"—yes, the specific product SOOV IT is formulated for this purpose and can be very effective. Its combination of lidocaine for pain relief and hydrocortisone for reducing inflammation targets the primary symptoms of hemorrhoids effectively [1.2.1, 1.3.4]. However, general-purpose SOOV Cream is not the ideal choice. For best results, use SOOV IT in conjunction with lifestyle changes like a high-fiber diet, adequate hydration, and proper toilet habits to manage the condition and prevent future flare-ups [1.11.2, 1.11.3]. Always consult a healthcare professional if symptoms are severe, persistent, or accompanied by significant bleeding [1.9.4].

Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always read the label and use only as directed. If symptoms persist, see your healthcare professional. Consult your doctor before using any new medication, especially if you are pregnant or breastfeeding [1.2.2].

Authoritative Outbound Link: Learn more about Hemorrhoid Treatment from the Mayo Clinic

Frequently Asked Questions

You should use SOOV IT Haemorrhoid Ointment. It is specifically formulated with lidocaine and hydrocortisone to treat the pain, itching, and inflammation of hemorrhoids [1.2.2, 1.3.4]. Regular SOOV Cream is a general antiseptic and less suitable [1.3.1].

The lidocaine in SOOV IT is a local anesthetic that provides rapid numbing relief from pain and itching, often within an hour [1.4.5, 1.2.4]. The hydrocortisone works to reduce inflammation, which may take slightly longer to become noticeable [1.2.1].

Yes, SOOV IT comes with a measured-dose applicator for hygienic and targeted internal application for adults and children over 12 years [1.2.4, 1.3.4]. For external use, a small amount can be applied with a finger.

SOOV IT is intended for short-term relief. You should not use it for more than 7 days unless directed by a doctor. If symptoms persist, consult a healthcare professional [1.2.4].

SOOV IT helps relieve symptoms like swelling, pain, and itching, but it does not permanently shrink or cure the hemorrhoids themselves [1.2.4]. Lifestyle changes are needed for long-term management [1.6.3].

If you are pregnant, planning to become pregnant, or breastfeeding, you must consult your healthcare professional before using SOOV IT. They will discuss the risks and benefits with you [1.2.2].

The main causes include conditions that increase pressure in the lower rectum, such as straining during bowel movements, chronic constipation or diarrhea, prolonged sitting (especially on the toilet), obesity, and pregnancy [1.11.2].