Tag: Epr effect

The concept of targeted drug delivery traces back to Paul Ehrlich's 'magic bullet' idea, a century-old vision of selectively targeting a pathogen without harming the host. Today, the realization of this vision is manifested in two primary targeted drug delivery systems: passive and active targeting. These systems utilize nanoscale carriers to concentrate therapeutic agents at a specific site in the body, optimizing drug effectiveness while drastically reducing side effects on healthy tissue.

The global market for passive temperature-controlled packaging is projected to grow significantly, highlighting the importance of efficient logistics in the pharmaceutical industry. In this context, understanding what is passive pharma involves exploring its role in both the cold chain supply system and the mechanisms of drug delivery within the human body.