What is the new name for Benadryl? Unraveling an Evolving Brand Identity
•
3 min read
In the United States, over 1.5 million prescriptions for diphenhydramine are written annually, not including its vast over-the-counter sales [1.2.3]. So, what is the new name for Benadryl? The answer is not a simple name change, but a story of brand evolution and pharmaceutical science.