The Fictional Pharmacology of NZT-48: Why is Limitless so powerful?
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4 min read
The global nootropics market is valued at USD 5.71 billion in 2025 and is projected to grow significantly [1.8.1]. This interest in cognitive enhancement fuels the central question of the film *Limitless*: **Why is Limitless so powerful?** The answer lies in the fictional drug NZT-48.