What is the highest selling drug in the world? Analyzing the 2024 pharmaceutical market
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4 min read
With global sales reaching nearly $29.5 billion in 2024, Merck's Keytruda has firmly held its position as the top earner in the pharmaceutical industry, making it the answer to the question: **What is the highest selling drug in the world?**. This cancer immunotherapy's continued success showcases the immense market power of advanced oncology treatments, especially as older blockbusters face new market dynamics.
