Tag: Nzt 48

The notion of a "limitless pill" that unlocks the brain's full potential, as depicted in the 2011 film *Limitless*, is a compelling work of science fiction, not fact. The mythical premise that humans only use a fraction of their brainpower is a complete falsehood.

The global nootropics market is valued at USD 5.71 billion in 2025 and is projected to grow significantly [1.8.1]. This interest in cognitive enhancement fuels the central question of the film *Limitless*: **Why is Limitless so powerful?** The answer lies in the fictional drug NZT-48.

The non-medical use of prescription stimulants is highest among young adults aged 18 to 25 [1.4.1]. This trend is partly fueled by the search for a real-world answer to the question, **what is the limitless pill?**, a concept popularized by science fiction.