What Happened to Original Listerine?: From Surgical Antiseptic to Oral Hygiene Staple
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4 min read
First formulated in 1879, the original Listerine was actually created as a surgical antiseptic and wound cleanser, not a mouthwash. The fascinating story of what happened to original Listerine is one of radical marketing shifts and pharmaceutical repurposing over more than a century of innovation and product diversification.
