What is a purple prescription? Understanding the term and its pharmaceutical connections
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4 min read
The well-known "little purple pill" marketing campaign for the heartburn medication Nexium has led to the colloquial term 'purple prescription,' though no official medical designation with that name exists. The phrase is a common misconception and typically refers to the use of esomeprazole to treat acid-related conditions like gastroesophageal reflux disease (GERD).
