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What cold medicine was recently taken off the market?: The FDA Ruling on Oral Phenylephrine

4 min read

In September 2023, a U.S. Food and Drug Administration (FDA) advisory committee unanimously concluded that oral phenylephrine is ineffective as a nasal decongestant, leading to the removal of countless popular over-the-counter cold medications from store shelves. This decision impacts a significant portion of the cold and flu market, with oral decongestants featuring phenylephrine accounting for roughly $1.8 billion in annual sales.

Quick Summary

The FDA has determined that oral phenylephrine, a common ingredient in cold medicines, does not effectively relieve nasal congestion. This has led to the proposed removal and voluntary discontinuation of many affected over-the-counter products, pushing consumers toward proven alternatives like pseudoephedrine or nasal sprays.

Key Points

  • FDA deems oral phenylephrine ineffective: In September 2023, an FDA advisory panel found that oral phenylephrine, a common ingredient in many OTC cold and flu products, is not effective as a nasal decongestant.

  • Oral phenylephrine to be removed: The FDA has officially proposed removing the ingredient from its list of approved OTC decongestants, which will eventually lead to its removal from store shelves, following a public comment period.

  • Affected products widespread: The ingredient is in many popular medicines like Sudafed PE, DayQuil Severe, and Mucinex Sinus-Max, so consumers must check the Drug Facts label.

  • Pseudoephedrine is still effective: The more potent decongestant, pseudoephedrine, remains available for purchase behind the pharmacy counter and is considered a highly effective alternative for nasal congestion.

  • Nasal sprays are an alternative: Topical nasal sprays containing phenylephrine or oxymetazoline (Afrin) are still effective, but should only be used short-term to avoid rebound congestion.

  • Non-drug options available: Alternatives like saline nasal sprays, humidifiers, and neti pots can also provide relief from nasal congestion without medication.

In This Article

FDA Finds Oral Phenylephrine Ineffective

In a landmark decision, an FDA advisory committee voted unanimously in September 2023 that oral phenylephrine is not effective as a nasal decongestant when taken at recommended doses. The agency’s subsequent review of the available evidence led to a proposed administrative order in November 2024 to remove oral phenylephrine's status as Generally Recognized as Safe and Effective (GRASE). This action effectively marks the end of oral phenylephrine as a standard over-the-counter (OTC) decongestant.

The Science Behind the Decision

The lack of efficacy stems from how the body processes the medication. When taken orally, phenylephrine is extensively metabolized in the gut wall, meaning very little of the active ingredient reaches the bloodstream to constrict blood vessels in the nose. In contrast, nasal spray forms, which apply the medication directly to the nasal passages, are still considered effective. Extensive modern clinical studies demonstrated that oral phenylephrine was no better than a placebo in relieving nasal congestion.

The History of Oral Phenylephrine

Oral phenylephrine's rise to prominence began after the Combat Methamphetamine Epidemic Act of 2005. This law restricted the sale of pseudoephedrine, a highly effective decongestant, by moving it behind the pharmacy counter due to its use in the illicit production of methamphetamine. Drug manufacturers then substituted the restricted pseudoephedrine with phenylephrine in many combination cold and flu products to keep them available on store shelves. The decision was based on older, questionable data submitted by manufacturers, which modern studies have now discredited.

Affected Cold Medicines and What to Look For

Many common, popular brands that you might have in your medicine cabinet could be affected. Since phenylephrine was a common substitute for pseudoephedrine, it is found in a wide variety of multi-symptom cold and flu products, often identified by the suffix "PE" or just sold as a standard cold and sinus pill. These products were sold widely at major retailers, though some, like CVS, voluntarily pulled them following the 2023 advisory panel vote.

Common products that contained oral phenylephrine include:

  • Sudafed PE
  • DayQuil Severe Cold & Flu
  • Mucinex Sinus-Max
  • Benadryl Allergy Plus Congestion
  • Tylenol Sinus Severe
  • Advil Sinus Congestion & Pain
  • Theraflu

To identify if a product is affected, consumers should check the "Drug Facts" label on the packaging and look for phenylephrine listed as an active ingredient. It is important to remember that combination products may contain other active ingredients, such as pain relievers or cough suppressants, which will still be effective.

Effective Alternatives to Oral Phenylephrine

For those seeking effective relief from nasal congestion, several alternatives are available. The best option depends on the specific symptoms and any co-existing medical conditions.

Comparison of Decongestant Options

Feature Oral Phenylephrine Oral Pseudoephedrine Nasal Sprays (e.g., oxymetazoline)
Effectiveness Not effective for oral congestion relief. Highly effective for nasal congestion. Highly effective for temporary nasal congestion.
Availability Soon to be removed from OTC shelves. Available behind the pharmacy counter; requires ID. Available OTC on shelves.
Usage Previously used for general congestion. Short-term relief for nasal congestion. Short-term use only (2-3 days) to avoid rebound congestion.
Side Effects Minimal systemic side effects at OTC doses. Can cause stimulant effects like insomnia and increased heart rate. Potential for rebound congestion with overuse.

Other Non-Drug Alternatives

For those who prefer a non-medicated approach, or to complement other treatments, several options can provide relief:

  • Saline Nasal Sprays and Rinses: These gentle solutions can moisturize nasal passages and help flush out mucus and irritants. They are non-addictive and can be used regularly. Neti pots also fall into this category but require the use of distilled or boiled and cooled water.
  • Humidifiers and Steam Therapy: Adding moisture to the air or inhaling steam can help soothe irritated nasal passages and loosen mucus, providing relief from congestion.

How to Proceed as a Consumer

As the FDA's decision progresses, consumers should take several steps to ensure they are getting effective cold and allergy relief. First, examine the "Drug Facts" label on any cold or sinus medication you purchase to confirm the active ingredients. If you need a decongestant, consult with a pharmacist. They can help you determine the best course of action, which may include purchasing pseudoephedrine from behind the counter or exploring nasal spray options. For those with chronic issues like allergies, nasal corticosteroids or antihistamines may be a more appropriate long-term solution. The good news is that this change will steer consumers toward treatments with proven efficacy, ultimately leading to better health outcomes.

Conclusion

The FDA's re-evaluation and subsequent decision regarding oral phenylephrine represent a major shift in the OTC cold medicine landscape. While the ingredient was widely adopted due to regulatory changes around pseudoephedrine, modern science has confirmed its ineffectiveness. This has prompted the proposed removal of hundreds of popular cold and flu products from store shelves, with some retailers already taking voluntary action. Consumers now have the opportunity to seek out more effective alternatives, whether that involves accessing pseudoephedrine from a pharmacist, using targeted nasal sprays, or exploring non-drug options. This move prioritizes drug efficacy and ensures consumers receive real relief from nasal congestion, rather than a placebo effect.

Frequently Asked Questions

The ingredient that was deemed ineffective and is being removed is oral phenylephrine, which is found in many popular over-the-counter cold and flu medications like Sudafed PE, DayQuil, and Tylenol Sinus.

An FDA advisory committee unanimously concluded that oral phenylephrine is ineffective as a nasal decongestant because it is poorly absorbed by the body. Modern studies showed it was no more effective than a placebo at relieving congestion.

No, this ruling specifically targets oral products containing phenylephrine as a decongestant. Combination products that contain other effective ingredients like pain relievers or cough suppressants are not affected, though their formulations may change.

No, the FDA's review and proposed action are only for orally administered phenylephrine. Nasal sprays containing phenylephrine are still considered effective for short-term congestion relief and are not affected by this decision.

Effective alternatives include pseudoephedrine, which is available behind the pharmacy counter, as well as nasal sprays like oxymetazoline (Afrin). Non-drug options such as saline rinses, humidifiers, and steam therapy can also provide relief.

Phenylephrine became a widely used alternative after pseudoephedrine was moved behind the pharmacy counter due to its use in the illicit production of methamphetamine. This allowed manufacturers to sell decongestants on store shelves without restrictions.

Pseudoephedrine does not require a prescription in most states but is sold only behind the pharmacy counter. You must present a valid government-issued photo ID to purchase it, and there are limits on how much can be bought per day and month.

Since oral phenylephrine is ineffective, you can dispose of it. However, the FDA has not deemed it unsafe, so there is no specific recall or urgent safety risk associated with finishing an existing bottle. For effective relief, consider using an alternative.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.