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Why are they taking DayQuil off the market? The FDA's action on an ineffective ingredient

4 min read

In late 2023, an FDA advisory panel unanimously concluded that the oral decongestant phenylephrine, found in some DayQuil products, is ineffective when taken by mouth. This has led to public confusion and questions like 'Why are they taking DayQuil off the market?', a misunderstanding of regulatory action targeting a specific ingredient rather than the entire product line.

Quick Summary

The FDA concluded that oral phenylephrine, an ingredient in some DayQuil formulations, is ineffective as a decongestant. This could lead to reformulated products, but not the complete removal of all DayQuil.

Key Points

  • Misconception Alert: The claim that DayQuil is being taken off the market is a misunderstanding; the FDA is targeting only the specific oral decongestant ingredient, phenylephrine.

  • Ineffective Oral Ingredient: The FDA's concern centers on oral phenylephrine, found in some DayQuil products, which studies have proven to be ineffective for treating nasal congestion.

  • Pharmacokinetics at Play: Oral phenylephrine is ineffective because it is rapidly metabolized in the gut, preventing sufficient amounts from reaching the nasal passages.

  • Effective Alternatives Exist: Consumers seeking effective decongestants can turn to pseudoephedrine (behind the pharmacy counter), nasal steroid sprays, and saline rinses.

  • DayQuil Isn't Disappearing: The DayQuil brand, including formulations that treat other symptoms like pain and cough, will remain available, though some will be reformulated.

  • Regulatory Action, Not Recall: The FDA initiated a public process to remove oral phenylephrine's GRASE status, which will require manufacturers to change their products over time.

In This Article

The FDA's Ruling on an Ineffective Ingredient

The perception that DayQuil is being taken off the market is a widespread misconception stemming from recent regulatory action by the U.S. Food and Drug Administration (FDA). The FDA has not ordered a full recall of all DayQuil products. Instead, their focus is on a specific active ingredient found in many oral over-the-counter (OTC) cold and allergy medicines: oral phenylephrine. While phenylephrine is a decongestant, extensive modern studies and review by an FDA advisory panel have shown it to be no more effective than a placebo when taken by mouth for nasal congestion.

In September 2023, the FDA's Nonprescription Drugs Advisory Committee (NDAC) voted unanimously against the efficacy of oral phenylephrine. Following this, in November 2024, the FDA announced a formal proposal to remove oral phenylephrine from the list of ingredients considered 'Generally Recognized as Safe and Effective' (GRASE) for OTC decongestants. This action is not based on safety concerns, but purely on a lack of demonstrated effectiveness.

The reason for oral phenylephrine's ineffectiveness lies in its pharmacokinetics. When swallowed, the drug is rapidly broken down in the gut and liver, meaning very little of it reaches the nasal passages to produce a decongestant effect. This renders it essentially useless for treating the stuffiness associated with colds, flu, and allergies. However, the same ingredient is still considered effective when used in nasal spray form, as it is delivered directly to the nasal passages.

The History of Oral Decongestants

To understand the current situation, it's helpful to look back at the history of OTC decongestants. For decades, the most effective oral decongestant was pseudoephedrine. However, a significant regulatory change occurred in the mid-2000s.

Following the Combat Methamphetamine Epidemic Act of 2005, products containing pseudoephedrine were moved from open store shelves to behind the pharmacy counter. This was done to restrict access and prevent the ingredient from being used in the illicit production of methamphetamine. In response, many major pharmaceutical companies, including the maker of DayQuil, reformulated their products using phenylephrine to keep them readily available on store shelves. These reformulated products were often labeled with a "PE" to signify the ingredient change. For years, consumers continued purchasing these readily available medications, often unaware that the new active ingredient was not as effective as the old one.

Implications for DayQuil and Consumers

Since the FDA's action is currently a proposal, the immediate effect on products like DayQuil is not a complete removal from the market. The agency requires a multi-step process for regulatory changes, including a public comment period. After reviewing the feedback, the FDA will issue a final order, which will give manufacturers time to either reformulate their products to remove phenylephrine or stop selling the specific formula.

For consumers, this means DayQuil products that also contain pain relievers like acetaminophen (the "Cold and Flu" formulations) or cough suppressants like dextromethorphan will still be available. The removal would only affect the decongestant component. The manufacturer, Procter & Gamble, can and likely will create new formulations without oral phenylephrine to replace the older versions. CVS preemptively stopped selling oral phenylephrine products in 2023 after the advisory committee's vote, but other major pharmacies are waiting for the final FDA order.

Effective Alternatives for Nasal Congestion

As the availability of oral phenylephrine-based decongestants diminishes, consumers will need to seek alternatives for effective relief from nasal stuffiness. Several proven options are available:

  • Behind-the-Counter Pseudoephedrine: Products containing pseudoephedrine, like Sudafed (original formula), are still the most effective oral decongestant available without a prescription. They require a photo ID to purchase and are typically sold from the pharmacy counter.
  • Nasal Steroid Sprays: Products like Flonase or Nasacort are highly effective for long-term nasal congestion, particularly for allergies. They work best when used consistently and are available over-the-counter.
  • Saline Nasal Sprays and Rinses: A simple and drug-free way to clear nasal passages, these options can provide immediate, temporary relief from stuffiness.
  • Nasal Phenylephrine Sprays: The nasal spray form of phenylephrine is effective because it is delivered directly to the nasal passages. Brands like Neo-Synephrine are still available, though prolonged use is not recommended.

Comparing Decongestant Ingredients

Feature Oral Phenylephrine Pseudoephedrine Nasal Steroid Sprays
Effectiveness for Congestion Ineffective (when taken orally) Effective Highly Effective (with consistent use)
Availability Phased out of OTC products Behind the pharmacy counter Over-the-counter
Mechanism of Action Vasoconstriction, but quickly metabolized in gut Vasoconstriction Anti-inflammatory action
Use Case Soon-to-be defunct oral decongestant Oral decongestant for colds/allergies Long-term relief for seasonal allergies
Side Effects Minimal (due to low systemic absorption) Mild nervousness, elevated heart rate, insomnia Minor nasal irritation, dryness

Conclusion

In summary, the answer to 'Why are they taking DayQuil off the market?' is that they are not. The FDA's ongoing regulatory process is targeting the oral decongestant phenylephrine, an ingredient found in some DayQuil formulations, due to concerns about its lack of effectiveness. This has and will continue to lead to the reformulation of many OTC cold and flu products, not their complete removal. Consumers should be aware of the active ingredients in the medications they purchase and seek effective alternatives for nasal congestion, such as pseudoephedrine-based products available behind the counter or nasal steroid sprays.

For more detailed information, consumers can consult official FDA guidance and resources, ensuring they make informed decisions about their healthcare. The outcome of the FDA's process will ultimately benefit consumers by ensuring the medications on store shelves are truly effective at treating the symptoms they claim to address.

JAMA Network article on FDA's review of oral phenylephrine

Frequently Asked Questions

No, the DayQuil brand is not being completely recalled. The FDA's regulatory action is aimed specifically at the oral decongestant ingredient phenylephrine found in certain DayQuil formulations, not the entire product line.

The FDA is taking action because an extensive review and a unanimous FDA advisory panel concluded that oral phenylephrine, an ingredient in some DayQuil products, is ineffective as a nasal decongestant.

No, the FDA's action is not based on safety concerns. Oral phenylephrine is considered safe for consumption; the issue is its lack of efficacy when taken by mouth for nasal congestion.

The change affects DayQuil products containing oral phenylephrine for nasal congestion. Formulations that use other ingredients for pain (acetaminophen) or cough (dextromethorphan) are not impacted and will continue to be available.

Effective alternatives include pseudoephedrine (available behind the pharmacy counter with an ID), nasal steroid sprays (like Flonase), saline nasal sprays, and the nasal spray version of phenylephrine.

In 2006, pseudoephedrine was moved behind the pharmacy counter to combat its use in illegal methamphetamine production. Companies switched to phenylephrine to keep their decongestant products readily available on store shelves.

The FDA will conclude its multi-step public review process and issue a final order. Manufacturers will then have time to either remove or reformulate products containing oral phenylephrine.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.