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Why was Probuphine discontinued? Exploring the market factors and complications

4 min read

First approved by the FDA in 2016, Probuphine was the first subdermal implant for treating opioid use disorder, designed to deliver a continuous, six-month dose of buprenorphine. This innovative treatment promised greater adherence and reduced diversion risk compared to daily oral medications. However, by October 2020, the manufacturer made the decision to withdraw it from the market. So, why was Probuphine discontinued? The answer lies not in safety or effectiveness issues, but in the challenging economics of the specialized medication market.

Quick Summary

Probuphine, a buprenorphine implant for opioid use disorder, was discontinued in 2020 due to business and financial challenges, not safety concerns. Production complexities and high costs made it commercially unviable, particularly when exacerbated by the COVID-19 pandemic. Other forms of buprenorphine remain available.

Key Points

  • Business Decision: Probuphine was discontinued due to financial and market viability issues, not safety or effectiveness concerns.

  • High Cost: The medication's high production cost and low insurance reimbursement made it commercially unsustainable compared to alternatives.

  • Procedural Barriers: The requirement for certified, surgically trained providers and the logistical complexity of the REMS program limited adoption.

  • COVID-19 Impact: Financial difficulties were exacerbated by the pandemic, influencing the manufacturer's withdrawal decision in 2020.

  • Viable Alternatives: Patients now have access to other effective long-acting treatments, including the monthly buprenorphine injection Sublocade.

  • Procedural Risks: Despite its benefits, the implant carried an FDA boxed warning for risks associated with insertion and removal, including nerve damage and migration.

  • Limited Market Share: Probuphine struggled to compete with more established and less expensive oral buprenorphine products like Suboxone.

In This Article

The innovative promise of Probuphine

Probuphine was an innovative subdermal implant designed for the maintenance treatment of opioid use disorder (OUD). Consisting of four small, matchstick-sized rods, the system was surgically implanted into the inner upper arm to provide a continuous, stable dose of buprenorphine over a six-month period. This delivery method was intended to offer several benefits over daily oral formulations of buprenorphine, such as sublingual tablets or films. By delivering medication steadily without daily self-administration, Probuphine aimed to improve medication adherence, reduce the risk of misuse or diversion, and eliminate the potential for accidental pediatric exposure. Approved by the FDA in 2016, the product was initially seen as a major advancement in Medication-Assisted Treatment (MAT) for OUD.

The primary reason for Probuphine's discontinuation

Despite its clinical promise, Probuphine was voluntarily withdrawn from the U.S. market by its manufacturer, Titan Pharmaceuticals, in October 2020. The manufacturer was explicit that the decision was a business one and was not based on any concerns regarding the drug's safety or effectiveness. Instead, the company cited a number of significant financial and logistical challenges that made the product commercially unviable. These issues, including low sales and profitability, were reportedly compounded by the business disruptions caused by the COVID-19 pandemic.

Market competition and cost challenges

One of the main commercial hurdles for Probuphine was its high cost relative to its primary market competitor, Suboxone (buprenorphine/naloxone). The cost of a six-month course of Probuphine was significantly higher than the daily oral alternatives, and insurance reimbursement was often low. Competing with the more established and less expensive oral formulations proved difficult. This made it challenging to persuade patients, providers, and insurers to adopt the implant widely, limiting its market penetration and long-term financial prospects for the manufacturer.

The surgical and logistical hurdles

Probuphine's implant-based delivery system, while a key feature, also presented logistical difficulties. Only healthcare providers who completed a special live training program and became certified through the FDA's Risk Evaluation and Mitigation Strategy (REMS) program were able to prescribe and perform the insertion and removal procedures. This created a closed distribution system and a specialized market that many healthcare providers were hesitant or unable to enter. Procedural skills for insertion and especially removal were not universally strong among early providers, and some implants could become difficult to locate under the skin. This created additional barriers to widespread adoption and market growth.

Boxed warning and procedural risks

While not the reason for discontinuation, the FDA had issued a boxed warning for Probuphine regarding the risks associated with the insertion and removal procedures. The risk was serious enough to require the REMS program. Although these complications were relatively rare, their severity meant that healthcare providers needed specialized training and patients had to be carefully monitored.

A summary of procedural risks:

  • Implant migration: The implants could move from the intended site in the upper arm to other parts of the body, potentially even the lungs, which could cause a blood clot and be fatal.
  • Expulsion or protrusion: The implant could partially or completely come out of the skin, increasing the risk of misuse or infection.
  • Nerve damage: The insertion and removal procedure carried a risk of causing nerve damage in the arm, leading to numbness or weakness.
  • Infection: As with any minor surgical procedure, there was a risk of infection at the insertion site.

Alternatives to Probuphine for OUD treatment

After Probuphine's discontinuation, effective long-acting alternatives remain available for patients needing maintenance treatment for OUD. These include other forms of buprenorphine and alternative medications. One prominent example is Sublocade, a monthly extended-release buprenorphine injection. The availability of Sublocade, which is administered as a monthly injection rather than a semi-annual implant, provided a viable and potentially more attractive long-acting option for patients and providers.

Comparing Probuphine to alternatives

Feature Probuphine (Discontinued) Sublocade (Monthly Injection) Oral Buprenorphine (Daily)
Administration Subdermal implant, semi-annual procedure by certified provider Subcutaneous injection, monthly administration by healthcare provider Sublingual film or tablet, daily self-administration
Cost/Reimbursement High cost, low insurance reimbursement contributed to discontinuation Cost-effective, with broader insurance coverage and market viability Generally less expensive, widely covered by insurance
Misuse/Diversion Low risk, as implants are difficult to remove and tamper with Very low risk, as it is a provider-administered injection Higher risk of misuse, diversion, or accidental exposure
Adherence High, eliminates daily dosing issues High, ensures medication is received monthly Requires patient discipline for daily adherence
Procedural Risks Boxed warning for rare but serious insertion/removal complications Injection site pain and other common injection side effects No procedural risks, but requires daily reminder for use

Conclusion: A market-driven end for an effective treatment

Ultimately, Probuphine's discontinuation was a textbook example of market forces overtaking clinical effectiveness. While the product offered a compelling solution for improving adherence and reducing diversion risks in OUD treatment, its high cost, distribution complexities, and demanding logistical requirements proved insurmountable in a competitive market. The rise of more commercially viable alternatives like the monthly Sublocade injection and the entrenchment of established oral products sealed its fate. The case of Probuphine serves as a reminder that a medication’s journey doesn’t end with FDA approval; its commercial success is just as crucial to its longevity and availability to patients.

Frequently Asked Questions

No, Probuphine was not recalled due to safety issues. The manufacturer, Titan Pharmaceuticals, stated that the discontinuation was a business decision related to financial viability and distribution challenges, not safety or efficacy problems.

The primary reason for Probuphine's discontinuation was its challenging financial viability. It faced high manufacturing costs and low insurance reimbursement, making it commercially unviable in the market, especially when compounded by the economic impact of the COVID-19 pandemic.

The manufacturer, Titan Pharmaceuticals, restructured its business after withdrawing Probuphine. They announced plans to focus on other product developments using their ProNeura implant technology.

A widely used alternative is Sublocade, a once-monthly extended-release buprenorphine injection. Other options include daily oral forms of buprenorphine/naloxone (Suboxone) or naltrexone injections (Vivitrol).

No, there is no generic version of the buprenorphine implant available. Since Probuphine was the only product of its kind, and it was discontinued, no generic implant alternatives exist.

Yes. The FDA required a boxed warning for Probuphine due to the risks associated with the insertion and removal procedures. Complications, though rare, included implant migration, expulsion, nerve damage, and infection.

The implants were designed to be difficult to remove without a surgical procedure, reducing the risk of misuse or diversion compared to daily oral medication. However, improper insertion or infection could lead to the implant's protrusion or expulsion.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.