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Why was Victoza taken off the market? The story of its discontinuation

4 min read

In October 2024, manufacturer Novo Nordisk confirmed the discontinuation of its Victoza (liraglutide) pens in the UK, citing a business decision to consolidate its portfolio. Despite persistent confusion and rumors, Victoza was not taken off the market due to a safety recall but rather phased out in certain regions in favor of newer, more effective medications.

Quick Summary

Victoza was commercially discontinued in some markets, like the UK, as manufacturer Novo Nordisk consolidates its portfolio around newer, more effective GLP-1 drugs. Safety concerns, though investigated, did not prompt a recall, and a generic liraglutide is now available in the US.

Key Points

  • Commercial Discontinuation: Victoza was not recalled for safety issues but was commercially phased out in certain markets by its manufacturer, Novo Nordisk.

  • Rise of Newer GLP-1s: The primary reason for discontinuation was the market dominance of newer, more effective, and convenient once-weekly GLP-1 agonists like Ozempic (semaglutide).

  • Generic Availability: Following patent expiration, a generic version of Victoza (liraglutide) was launched in the US in June 2024, offering a lower-cost alternative.

  • Safety Concerns Addressed: Past concerns about thyroid tumors (boxed warning) and pancreatitis were investigated by regulators but did not lead to a recall, with authorities concluding benefits generally outweighed risks.

  • Product Prioritization: Manufacturer Novo Nordisk shifted its focus and manufacturing capacity toward its newer, more popular products, leading to Victoza shortages and eventual discontinuation.

  • Patient Transition: Patients on Victoza will need to switch to an alternative under the guidance of a healthcare provider, with many effective options now available.

In This Article

The Truth Behind Victoza's Market Status

Victoza, also known by its active ingredient liraglutide, was a significant advancement in the treatment of Type 2 diabetes when it received FDA approval in 2010. It belongs to a class of drugs called glucagon-like peptide-1 (GLP-1) receptor agonists, which help manage blood sugar by mimicking the natural hormone GLP-1. However, the medication's standing has been altered by a confluence of commercial developments, not safety-related product recalls.

While rumors of a recall circulated for years, fueled by lawsuits over potential side effects like thyroid tumors and pancreatitis, authorities like the FDA and EMA maintained that the benefits outweighed the risks. Instead, the key reasons for Victoza's changing market status are largely commercial and strategic decisions by its manufacturer, Novo Nordisk.

Commercial Consolidation and Superior Alternatives

The most significant factor in Victoza's phase-out in certain markets is the arrival of more potent and convenient GLP-1 drugs, primarily Novo Nordisk's own semaglutide products, Ozempic and Wegovy. Ozempic, a once-weekly injection, has demonstrated superior efficacy in lowering A1C and providing greater weight loss compared to Victoza's daily injection regimen. This commercial shift became a core business strategy for the manufacturer, leading to decisions like the UK discontinuation and the planned EU/EEA market exit by 2026.

Novo Nordisk explicitly stated in October 2024 that the UK discontinuation was part of a "broader effort to consolidate our portfolio". This strategic move focuses resources on newer, more in-demand products with better clinical outcomes. This market prioritization led to shortages of Victoza in 2023, as manufacturing was scaled back to boost supply for Ozempic.

Safety Concerns and FDA Labeling

Though not the primary reason for its discontinuation, Victoza was not without safety concerns and legal challenges during its market tenure. Key issues and regulatory actions include:

  • Thyroid C-Cell Tumors: Liraglutide was found to cause thyroid tumors in animal studies, though its relevance in humans is still unknown. This led the FDA to require a boxed warning—the agency's most serious warning—on the product label.
  • Pancreatitis: Postmarketing reports of acute pancreatitis, a potentially life-threatening inflammation of the pancreas, have been linked to Victoza and other GLP-1 drugs. The FDA has investigated these reports, but they did not result in a recall.
  • Legal Scrutiny: Lawsuits have targeted Novo Nordisk, alleging a failure to adequately warn consumers about the risks of conditions like pancreatic cancer and vision loss.
  • Recent Labeling Update: In late 2024, the FDA required a new class-wide warning for GLP-1 drugs concerning the risk of pulmonary aspiration during anesthesia or deep sedation.

Despite these safety investigations, regulators concluded that the overall benefits of Victoza for treating Type 2 diabetes justified its presence on the market. However, these factors likely contributed to the manufacturer's eventual decision to sunset the brand.

The Rise of Generic Liraglutide

Coinciding with the commercial decisions surrounding the Victoza brand name, its patent expired, paving the way for generic versions. In June 2024, Teva Pharmaceuticals launched the first generic liraglutide in the US. This availability of a lower-cost generic provides a more affordable alternative for patients previously taking brand-name Victoza. For many, the switch from a branded product to a cheaper, bioequivalent generic is a significant development, especially for those concerned about medication costs.

Comparing Liraglutide Products and Newer Alternatives

For patients and healthcare providers assessing treatment options, it is important to understand the distinctions between Victoza and its successors.

Feature Victoza (Liraglutide) Ozempic (Semaglutide) Generic Liraglutide
Active Ingredient Liraglutide Semaglutide Liraglutide
Dosing Frequency Once daily Once weekly Once daily
Efficacy (A1C) Good Superior Good
Weight Loss Moderate Superior Moderate
Market Status Discontinued or phasing out (UK, EU); patent expired (US) Widely available Newly available in the US
Alternative Use Ingredient used in Saxenda for weight loss Higher-dose version in Wegovy for weight loss Same as brand-name Victoza

Impact on Patients and Next Steps

For current Victoza users, the discontinuation in certain regions requires a switch to an alternative medication. The good news is that there are many effective options available. Healthcare professionals can work with patients to determine the most suitable replacement, which may include:

  • Switching to Generic Liraglutide: A direct, lower-cost option for patients in the US.
  • Moving to a newer GLP-1: For patients who prefer the convenience of once-weekly injections or desire more potent glycemic control and weight loss, Ozempic or Trulicity are strong alternatives.
  • Exploring different drug classes: Other diabetes medications, such as SGLT2 inhibitors (like Jardiance) or DPP-4 inhibitors (like Tradjenta), are also available.
  • Considering lifestyle changes: Diet and exercise remain a cornerstone of diabetes management and can complement any medication.

The transition away from Victoza highlights the dynamic nature of the pharmaceutical industry, where innovation and commercial strategy drive shifts in available treatments. The focus on more effective, convenient, and potentially less costly generic alternatives is a trend likely to continue for diabetes and other chronic conditions.

Conclusion

In summary, Victoza was not taken off the market due to a safety recall but rather as a strategic commercial decision by its manufacturer, Novo Nordisk, to prioritize newer, more potent GLP-1 medications. While safety concerns regarding potential thyroid cancer and pancreatitis led to regulatory warnings and legal action, they were not the cause of its removal. For patients, the shift means transitioning to an alternative, but options are plentiful and include a new generic version of liraglutide and superior weekly injections like Ozempic, providing continued and often improved treatment choices.

This decision marks a significant moment in diabetes care, symbolizing the ongoing evolution of treatment options and the market forces that shape them. Patients are encouraged to discuss their options with their healthcare providers to find the best path forward.

[Authoritative Link]: European Medicines Agency announcement on Victoza supply shortage and discontinuation: https://www.ema.europa.eu/en/medicines/human/shortages/victoza

Frequently Asked Questions

No, Victoza was not recalled due to safety concerns. While issues like the risk of thyroid tumors and pancreatitis were investigated and included on the drug's warning labels, regulatory bodies like the FDA determined the benefits outweighed the risks, and no recall was issued.

Novo Nordisk chose to discontinue Victoza in markets like the UK for commercial reasons, primarily to consolidate their product portfolio. The company has focused on newer, more effective, and more profitable GLP-1 medications like Ozempic and Wegovy.

Yes, a generic version of liraglutide (the active ingredient in Victoza) was launched in the US in June 2024 by Teva Pharmaceuticals, following the expiration of the patent.

Both are GLP-1 agonists, but they contain different active ingredients. Victoza contains liraglutide and is a daily injection, while Ozempic contains semaglutide and is a more effective once-weekly injection.

Victoza and Saxenda both contain the same active ingredient, liraglutide, but are approved for different purposes. Victoza is for Type 2 diabetes treatment, whereas Saxenda, which uses higher doses of liraglutide, is for chronic weight management.

Patients should consult their healthcare provider to discuss alternative treatment options. This could include switching to the new generic liraglutide, moving to a newer GLP-1 agonist like Ozempic, or exploring other classes of diabetes medications.

No, while Victoza carries significant warnings for potential side effects such as thyroid cancer and pancreatitis, these were not the cause of its market phase-out. The decision was a strategic commercial move by the manufacturer.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.