The Rise of Olly in a Crowded Market
Launched in 2015 and acquired by Unilever in 2019, Olly set out to disrupt the supplement aisle with appealing branding, flavorful gummies, and a focus on benefit-driven products rather than individual ingredients [1.8.6]. This approach has made it a popular choice, especially among millennials and those who dislike swallowing pills [1.8.6, 1.2.1]. The brand is also a certified B Corporation, meaning it meets high standards of social and environmental performance and transparency [1.9.3, 1.9.4].
Third-Party Testing: A Critical Look at Olly's Quality Control
Dietary supplements are not approved by the Food and Drug Administration (FDA) for safety or effectiveness before they are marketed [1.3.1]. Therefore, third-party certification from independent organizations like NSF International or U.S. Pharmacopeia (USP) is a crucial indicator of quality. These certifications verify that a product contains what is stated on the label, is free from contaminants, and is manufactured according to good manufacturing practices (GMPs) [1.2.2, 1.3.2].
Is Olly Third-Party Tested?
Olly's approach to third-party testing is mixed. The company states that all its products undergo third-party testing, but not all are certified [1.2.1, 1.2.2]. A number of Olly's products, including the Women's Multi, Goodbye Stress, and Kids Multi + Probiotic, are NSF certified, which provides a higher level of assurance [1.3.3]. However, many products in their extensive lineup do not carry this certification, which can be a drawback for consumers seeking guaranteed purity and potency [1.2.2]. The company provides a list of its NSF-certified products on its website [1.3.2].
Ingredient and Formulation Analysis
Olly prides itself on using natural flavors, colors, and sweeteners, avoiding artificial additives [1.4.2]. However, their popular gummy format comes with some nutritional trade-offs.
The Sugar Question
A primary concern for many dietitians and health-conscious consumers is the added sugar content. A typical serving of two Olly gummies contains between 2 to 4 grams of added sugar, often from glucose syrup and cane sugar [1.4.1, 1.4.2, 1.4.6]. While this is a small amount, it can be significant for individuals managing sugar intake, such as those with diabetes or on ketogenic diets [1.2.1].
Melatonin Dosing Controversy
Olly faced a class-action lawsuit in 2022 alleging that its melatonin sleep supplements were 'substantially overdosed' [1.5.1]. Testing cited in the lawsuit revealed that some products contained 165% to 274% of the melatonin amount claimed on the label [1.5.1]. This highlights the importance of choosing third-party certified products, as dosage accuracy for neurohormones like melatonin is critical [1.5.3].
Pros and Cons of Olly Vitamins
Pros:
- Palatable and Convenient: The gummy format is easy and enjoyable to take, increasing compliance [1.2.2].
- Wide Accessibility: Products are widely available at major retailers like Target, Walmart, and Amazon [1.2.2].
- NSF Certification: A selection of their products are NSF certified, guaranteeing their quality and purity [1.3.6].
- Certified B Corp: The company meets high standards for social and environmental responsibility [1.9.4].
- No Artificial Additives: Olly uses natural colors, flavors, and sweeteners [1.4.2].
Cons:
- Added Sugar: Most gummies contain 2-4 grams of added sugar per serving [1.4.2].
- Inconsistent Third-Party Certification: Not all products are NSF certified, leaving questions about the potency and purity of a large portion of their catalog [1.2.2].
- Dosing Inaccuracy Concerns: Past lawsuits regarding melatonin dosage raise concerns about quality control on non-certified products [1.5.1].
- Contains Gelatin: Most gummy products are not suitable for vegans or vegetarians as they contain animal-derived gelatin [1.4.1].
- Lower Nutrient Density: Compared to traditional pills, some gummies may offer lower doses of certain nutrients [1.2.2].
Comparison Table: Olly vs. Competitors
| Feature | Olly | SmartyPants | Nature Made | Ritual |
|---|---|---|---|---|
| Primary Form | Gummy [1.2.1] | Gummy [1.6.3] | Pills, Softgels, Gummies [1.2.2, 1.6.2] | Capsules |
| Third-Party Cert. | Some NSF Certified [1.3.2] | Yes (varies by product) | USP Verified (many products) [1.6.2] | USP Verified |
| Added Sugar | Yes (2-4g) [1.4.2] | Yes (~3g) [1.6.1] | Some gummies have sugar [1.6.1] | No |
| Key Feature | Taste & Accessibility [1.2.2] | Includes Omega-3s [1.6.2] | High-potency, USP verified [1.6.2] | Subscription, transparent sourcing |
| Vegan Options | Limited [1.2.1] | Yes | Yes | Yes |
The Final Verdict
So, is Olly a good vitamin brand? It can be, depending on the consumer's needs and priorities. For the average person looking for a tasty and convenient way to fill minor nutritional gaps, an NSF-certified Olly product is a reasonable and reputable choice [1.3.3]. The brand's commitment to being a B Corp and avoiding artificial ingredients is commendable [1.9.2, 1.4.2].
However, for individuals with specific health conditions, those needing higher potency formulas, or those who wish to avoid added sugars and animal products, other brands may be a better fit [1.2.1, 1.2.2]. The melatonin lawsuit underscores the potential risk of inconsistent quality control in products that lack third-party certification [1.5.1]. Consumers should prioritize Olly's NSF-certified options to ensure they are getting a product that has been independently verified for content and purity.
For those interested in verifying claims, you can search for certified supplements on the NSF Certified for Sport® website.
