Is Kimade Discontinued? The Full Story on the Viral Drink

October 6, 2025 •

3 min read

Launched in July 2023, the Alani Nu x Kim Kardashian collaboration "Kimade" was a limited-edition Strawberry Lemonade flavored energy drink [1.3.2, 1.3.5]. So, the pressing question for many fans remains: Is Kimade discontinued? Yes, as a limited-run product, it is officially discontinued [1.2.1, 1.2.3].

Quick Summary

Kimade, the Strawberry Lemonade energy drink from the Alani Nu and Kim Kardashian collaboration, is discontinued [1.2.1]. This limited-edition drink, launched in summer 2023, is no longer in production, though some resellers may have stock [1.3.2, 1.2.3].

Key Points

Limited Edition: Kimade was a limited-edition Strawberry Lemonade energy drink collaboration between Alani Nu and Kim Kardashian launched in July 2023 [1.3.2, 1.3.5].
Officially Discontinued: As a limited-run product, Kimade is no longer in production and is considered discontinued [1.2.1, 1.2.3].
Nutritional Profile: Each can contained 200mg of caffeine, 10 calories, zero sugar, and was vegan and gluten-free [1.3.5, 1.4.1].
Availability: The drink is sold out at major retailers like Target and Walmart, but may be found on reseller sites like eBay [1.5.7, 1.2.1].
Mixed Reviews: Consumer reception was divided; some praised the refreshing taste, while others found it different from the expected flavor [1.5.6, 1.5.2].
Marketing Success: The collaboration's hype was largely driven by Kim Kardashian's brand and the product's aesthetic appeal [1.5.1].
Alternatives Exist: Consumers seeking similar flavors can explore other Alani Nu options like Hawaiian Shaved Ice or look for strawberry lemonade energy drinks from other brands.

The Rise and Fall of a Viral Sensation: Is Kimade Discontinued?

The world of celebrity-endorsed products is fast-paced, with items appearing and disappearing in the blink of an eye. One such product that created a significant buzz was Kimade, an energy drink collaboration between the popular wellness brand Alani Nu and entrepreneur Kim Kardashian [1.3.2]. Launched in July 2023, Kimade was marketed as a limited-edition, seasonal flavor with a unique twist on strawberry lemonade [1.3.1, 1.3.5]. Given its limited nature, consumers are now wondering about its availability. The answer is that Kimade is indeed discontinued from mainstream retail production [1.2.1, 1.2.3, 1.2.5].

What Exactly Was Kimade?

Kimade was an energy drink designed to be a refreshing summer beverage. Its flavor profile was a blend of sweet strawberries and tart lemons [1.4.1]. In line with Alani Nu's other products, Kimade was formulated to appeal to health-conscious consumers. Each 12 oz. can contained 200mg of caffeine, zero sugar, and only 10 calories [1.3.5, 1.4.1]. The formula was also vegan and gluten-free, and it included ingredients like Biotin and B vitamins (B6 and B12) [1.3.5, 1.4.4].

The collaboration, dubbed "Alani by Kim K," featured a minimalist can design and was launched with accompanying limited-edition merchandise [1.3.2, 1.3.5]. The initial release was exclusive to Alani Nu's website but was quickly rolled out to major national retailers like Target, Walmart, Kroger, GNC, and The Vitamin Shoppe [1.3.2].

The Inevitable Discontinuation of a Limited Edition

By design, limited-edition products are not meant to be permanent fixtures. Their appeal often lies in their exclusivity and the urgency to purchase them before they are gone. Multiple sources, primarily from reseller listings on platforms like eBay, explicitly label the drink as "discontinued" and "limited time" [1.2.1, 1.2.3, 1.2.5, 1.2.6]. While some of these listings show expiration dates as far out as mid-2025, this only refers to the shelf life of the produced batches, not ongoing production [1.2.1, 1.2.3]. The product is no longer available on Alani Nu's official website or major retail sites, which list it as sold out [1.5.6, 1.5.7]. This confirms that it is no longer being manufactured and distributed through standard channels.

Consumer Reception and Flavor Profile

Reviews for Kimade were mixed, which is common for unique flavor profiles. Many consumers praised its refreshing taste, finding it a good balance of sweet and tart [1.5.6, 1.5.7]. Some reviewers noted it was their favorite Alani Nu flavor and were disappointed by its limited run [1.5.7, 1.5.8]. However, others found the flavor underwhelming or different than expected, with some describing it as having more of a generic berry or passionfruit taste rather than a distinct strawberry lemonade flavor [1.4.4, 1.5.2]. Despite the mixed reviews on taste, the drink's association with Kim Kardashian and its sleek packaging drove significant hype and sales [1.4.5, 1.5.1].

Comparison of Alani Nu Flavors

To understand where Kimade fits in, it's helpful to compare it to other popular Alani Nu energy drinks.


Feature	Kimade	Cosmic Stardust	Mimosa	Cherry Slush
Flavor Profile	Strawberry Lemonade [1.4.1]	Grape	Orange	Sweet Cherry
Caffeine	200mg [1.3.5]	200mg	200mg	200mg
Sugar	0g [1.3.5]	0g	0g	0g
Calories	10 [1.3.5]	~10-15	~10-15	~10-15
Key Ingredients	Caffeine, Biotin, B-Vitamins [1.4.4]	Caffeine, Biotin, B-Vitamins [1.6.1]	Caffeine, Biotin, B-Vitamins [1.6.1]	Caffeine, Biotin, B-Vitamins [1.6.1]

Alternatives to Kimade

For those who miss the strawberry lemonade flavor of Kimade, several alternatives exist in the energy drink market. Many brands offer strawberry or pink lemonade variations. Within the Alani Nu family, consumers looking for a fruity and refreshing option might enjoy flavors like Hawaiian Shaved Ice, Watermelon Wave, or Breezeberry [1.6.1, 1.6.6]. While not a direct replacement, these flavors offer a similar vibrant and fruit-forward experience.

Conclusion

In conclusion, the Alani Nu x Kim Kardashian energy drink, Kimade, is officially discontinued as it was a planned limited-edition release for the summer of 2023 [1.3.5, 1.2.1]. While it quickly sold out in major retailers, determined fans might still find it through online resellers, though likely at an inflated price. The mixed but hyped reception highlights the power of celebrity marketing in the beverage industry. For everyone else, the search continues for the next viral flavor or a suitable alternative among the many other options Alani Nu and its competitors provide.

For more information on Alani Nu's current product offerings, you can visit their official website. https://www.alaninu.com/ [1.2.7]

Frequently Asked Questions

No, Kimade was always intended to be a limited-edition, seasonal flavor for the summer of 2023 and is now discontinued [1.3.1, 1.3.5, 1.2.1].

Kimade was a collaboration between the wellness brand Alani Nu and celebrity entrepreneur Kim Kardashian [1.3.2].

The official flavor profile was strawberry lemonade, a blend of sweet strawberries and tart lemons [1.4.1]. However, some consumer reviews described it as more of a general berry or passionfruit flavor [1.4.4, 1.5.2].

A 12 fl oz can of Kimade contained 200mg of caffeine, along with zero sugar and 10 calories [1.3.5, 1.4.1].

Kimade is no longer sold by official retailers like Target, Walmart, or Alani Nu's website [1.5.7]. It can sometimes be found on reseller platforms like eBay, often at a higher price [1.2.1, 1.2.3].

Compared to sugary energy drinks, Kimade was considered a healthier alternative with 10 calories and zero sugar [1.4.9]. However, like any energy drink, it contains a high amount of caffeine (200mg) and should be consumed in moderation [1.4.6].

If you enjoyed Kimade, you could try other fruity Alani Nu flavors like Hawaiian Shaved Ice, Breezeberry, or Watermelon Wave [1.6.1, 1.6.6]. Alternatively, other brands offer strawberry or pink lemonade flavored energy drinks.