The Rise and Fall of the Original Serutan
The story of Serutan begins in the 1930s when it was introduced as a bulk-forming laxative by the J. B. Williams Company. Its name, famously derived from spelling the word “Natures” backward, was a clever marketing tactic designed to position it as a more natural product compared to stimulant laxatives of the era. The slogan, “Read it backwards,” was a catchy jingle that helped solidify its place in American pop culture through heavy radio and early television advertising, particularly on programs like The Lawrence Welk Show. Its core ingredient was psyllium, a soluble fiber that absorbs water in the gut, forming a gel-like substance that helps facilitate bowel movements.
The brand enjoyed decades of popularity, but its fortunes began to shift in the latter half of the 20th century. The J. B. Williams Co. underwent a series of corporate acquisitions, which is a common path to the discontinuation of legacy products. In 1971, Nabisco purchased the company, and in 1982, it was sold to Beecham Group following a period of declining sales. This chain of events led to the eventual phasing out of the original Serutan laxative in the U.S. market, making it a product of the past.
The International Existence of a Different 'Serutan'
For those searching online, a curious fact often emerges: certain international pharmacies and websites list a product called Serutan Tablet. It is crucial to understand that this is not the same medication as the original U.S. laxative. This modern Serutan Tablet is a pancreatic enzyme supplement, with the active ingredient pancreatin.
Pancreatin vs. Psyllium: A Pharmacological Comparison
The difference in active ingredients highlights a vast contrast in pharmacological action and use. The international Serutan Tablet contains a mixture of enzymes (lipase, protease, amylase) derived from animals, typically pigs. It is prescribed to treat exocrine pancreatic insufficiency, a condition where the pancreas does not produce enough enzymes to properly digest food. Its purpose is to aid in the digestion of fats, proteins, and carbohydrates, not to serve as a laxative. For this reason, users should be extremely cautious when encountering foreign pharmacies selling a product under the old brand name, as it serves an entirely different purpose.
Modern-Day Alternatives to the Original Serutan
If you're looking for a bulk-forming fiber supplement similar to the original Serutan laxative, there are many readily available options on the market today. These products work on the same principle as the original psyllium-based formula.
Common Bulk-Forming Fiber Products:
- Metamucil: A well-known brand containing psyllium fiber, available in various forms including powders, capsules, and wafers.
- Benefiber: A different type of fiber supplement made from wheat dextrin, it is also sold in powdered form and mixes easily with beverages.
- Citrucel: Made from methylcellulose, this product is another fiber source that can help regulate bowel movements.
- Store-Brand Psyllium Fiber: Most pharmacies and major retailers offer their own generic versions of psyllium fiber, which are often more affordable.
When choosing a modern alternative, it is always recommended to consult with a healthcare professional to ensure it is appropriate for your specific needs.
Comparing Serutan (Past & Present) with Modern Alternatives
| Feature | Original Serutan (Laxative) | Modern Serutan (Tablet) | Modern Psyllium Supplement (e.g., Metamucil) |
|---|---|---|---|
| Availability | Discontinued in U.S. (Since 1980s) | Sold internationally in some regions (e.g., India) | Widely available over-the-counter |
| Primary Use | Bulk-forming laxative for constipation | Pancreatic enzyme supplement for digestive disorders | Bulk-forming laxative for constipation |
| Active Ingredient | Psyllium fiber | Pancreatin (mixture of lipase, protease, amylase) | Psyllium fiber |
| Pharmacological Action | Adds bulk to stool to encourage elimination | Supplements digestive enzymes to break down food | Adds bulk to stool to encourage elimination |
| Form | Powder | Tablet | Powder, capsules, wafers |
Conclusion
In conclusion, the answer to the question, 'Is Serutan still sold?' is not a simple yes or no. The original psyllium-based laxative that was popular in the mid-20th century was indeed discontinued in the U.S. decades ago. It is now a piece of pharmaceutical history. However, a different medication bearing the same brand name, Serutan, is manufactured and sold internationally to treat pancreatic insufficiency. For those seeking a modern equivalent to the original Serutan laxative, a wide range of bulk-forming fiber supplements containing psyllium or other fibers are readily available from pharmacies and retailers under various brand names, such as Metamucil. When in doubt about which product is right for you, always consult with a doctor or pharmacist to discuss your digestive health needs.
For a comparison of modern laxative alternatives, consult reliable pharmaceutical resources online, such as Drugs.com.
