Tag: Serutan

First marketed in the 1930s with its famous backward slogan, 'Natures' spelled backward, the original fiber laxative Serutan was a U.S. household name for decades. However, that specific formulation of Serutan is no longer sold in the United States, prompting many to question the medication's status.

Originally, the popular mid-20th-century laxative Serutan was famously marketed with the slogan “Read it backwards,” revealing its name to be a clever reversal of the word 'natures'. Today, the name 'Serutan' can refer to a completely different product, a pancreatic enzyme supplement used to aid digestion.